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CRITICAL NEEDS: solar powered portable generators, tarpaulin, water purification tablets!
Skip the video to 1:06:00 to see donations happening!
The parish of St. James, Jamaica (in red)
Hurricane Melissa struck Jamaica October 28, 2025 as a category 5 with a record-breaking 892mB, sustained winds of 185mph, and wind gusts of over 250mph, tearing up the western half of Jamaica and making it:
The #2* worst tropical cyclone in recorded history.
The #1 worst storm of 2025 worldwide.
The #1 worst storm in Jamaica's recorded history (Hurricane Gilbert, by comparison, hit the island in 1988 as a Category 3).
The name Melissa has now been retired from storm naming rotation by the World Meteorological Organization due to the deadly force of this storm.
*Per post-hurricane season analysis, 2025's Hurricane Melissa was even worse than it at first appeared and revised data has upgraded it to #1 worst tropical cyclone in recorded history, tied with 2019's Hurricane Dorian (Bahamas) and 1935's Labor Day Hurricane (United States).
DIRECTOR'S NOTE
This first outreach mission, so different from previous donations made by private individuals to specific individual beneficiaries via our Hurricane Melissa Amazon Registry then delivered by volunteers, was executed personally to establish field operational standards and data collection methods. To ensure that 100% of the quality, detail, and dignity in customer service with community members met my standards, I managed the last-mile delivery logistics - from the data architecture to the dangerous mountain drives - of donations distribution solo, leveraging modern technology and my career background in business intelligence and supply chain management.
What does this mean in terms of what value-add I brought to the mission by being in the field personally?
Agile Supply Chain: unlike 'one-size-fits-all' relief missions that hand out the same thing to everyone, I practiced Just-In-Time supply chain management with limited supplies by first capturing the data of the next household in line, then packing according to the data [and the answer in real time to the question of whether anyone in the household still menstruates]. By handing out only relevant donations to each and every household, I ensured the CMI Media Group donation stretched for the maximum households possible, not just the first ones that happened to see me sitting outside Point Hardware in the square on the back of my hatchback with my laptop on the table! You'll see what I mean in the video footage. The student who gave her video testimonial the very next day after her first use of the donated supplies was the first to notice this approach from day 1 - before she even received anything - and complimented me on being "very organized". People want to be treated fairly and with dignity even when they are in need, and I made sure to do that while ensuring it was not a free-for-all.
Data-Driven Distribution: my inner BI nerd was not left at the office! I mapped geographic locations and vulnerability markers on the fly, as well as the priority needs details, ensuring the most at-risk households were given a voice and given visibility through what the data tells us, not just my opinion. Plus: I love transforming data into interesting and useful information - finding out what the data tells me and seeing where the data takes me, for me this is the fun part!
AI-Driven Efficiency: by personally handling the logistics, packaging, and distribution, powered by AI-driven data structure and contingency plans for government bottlenecks before they happened (and boy, did they happen!), I eliminated the variability in timing and delivery caused by "middlemen", not to mention the time-consumption and administrative management required for volunteer recruitment on short notice. This level of efficiency was powered by Google's Gemini and OpenAI's ChatGPT. I can't yet decide who would win in a Gemini vs ChatGPT AI fight, but I tend to ask both AIs the exact same prompts to neutralize programming bias and capture anything I haven't thought of already that one captures but the other missed - and that ensures we the people still win!
Geocoding Enhancement: you might be wondering - if the donations were mostly distributed in the square, how did Project Pickney Power figure out where people live? How do we find a beneficiary again and get a donation directly to them if we want to help with a specific need?
While this rural area would prove Mission: Impossible for the typical standardized charity form to capture this level of household detail if a traditional street address is not available, Project Pickney Power was prepared to work around this issue.
I created geolocation insight at the household level by starting from ground zero in the town square and asking each household representative, as it became their turn in line, to point in the direction they live from Point Hardware, then used my smartphone to zoom in and around on Google Maps based on the simultaneous ongoing verbal description of how far down, how far in from the nearest street, what major landmark such as house(s) in front of theirs, shop, church or school, the beneficiaries lived, and was then able to drop a pin and pull up the Google Plus Code for the building shown on the satellite imagery in that location (or at least where it used to be if the home was destroyed by Hurricane Melissa, because satellite imagery would still show the beneficiary's home where they describe it to be).
This means if you want to help a specific beneficiary, Project Pickney Power will be able to deliver your help directly to them at their home, because we captured the data beyond just their phone number that lets us now know where to find those we were able to help for follow-up if they consented to being contacted further (which is their right to consent or decline further contact and which was also captured in the data). However, no one was turned away nor denied receiving a donation because they did not wish further contact.
Scaleable Template: now any number of volunteers can be trained to collect the same basic data (minus the geocoding enhancement which is a unique feature of my presence in the field) without knowing how to use a spreadsheet and without exposure to existing raw data (e.g. via a simple Google Form). Then I can analyze the mission data when the last delivery has been made and, within a week or two depending on data complexity and integrity, turn it into a mission page with dashboard just like this one!
THE BOTTOM LINE
If you take away nothing else from my efforts, it is this:
Things don't have to be perfect for you to help - just start somewhere and do something! That's the bottom line behind my starting this charity and that is how it's being run.
-Michelle Bajraktarević | Executive Director, Project Pickney Power
WHAT WAS DONATED TO POINT, ST JAMES?
Click the image above to scroll through the document and check out the items chosen and why!
Excerpt of the original proposal to CMI Media Group - AI-driven data paired with existing Project Pickney Power Amazon relief registry on most sustainable use of the donated funds for health & hygiene purposes per the donor's focus.
POINT: MISSION EFFICIENCY
This is an interactive chart: click on each coloured section to see the label description!
What amount of donations actually reached the hands of beneficiaries versus the amount spent getting the donation to them and taking care of administrative costs?
Project Pickney Power delivered approximately 80% of the CMI Media Group donated funds directly into the hands of the community of Point, St. James.
*NOTE: it is standard non-profit procedure to include logistics (what it takes to get the donations into the hands of the intended recipients) as "program fees" which are part of the beneficiaries slice of other non-profits' reporting, however, we do things a little differently here, so they are grouped with admin costs at Project Pickney Power, which for this mission happened to be $0 as any unplanned expense (such as the bags to place the donations in for distribution with dignity) was contributed by the Executive Director of Project Pickney Power.
If we reported like normal charities, this visual would read 100% Beneficiaries!
POINT: HOUSEHOLDS BY CONNECTION TYPE
This is an interactive chart: click on each coloured section to see the label description!
How many of the households did Project Pickney Power reach by them walking up to us at random, how many did we go and visit through outreach, and how many were helped by referrals from the community (e.g. neighbour or clinic staff)?
Approximately 89% (33) of the households that received CMI Media Group donations at the Project Pickney Power distribution point in the town square were walk-up (word of mouth spreads fast in the community!).
The Project Pickney Power executive director's background in business intelligence and supply chain management means she's a bit of a BI nerd and could not just hand out bags, especially as there was no opportunity to plan advance notice to the community of Point before arrival! So since the data on the community post-Hurricane Melissa was not available before the mission, it was gathered as part of the mission because this is about more than health and hygiene supplies, it is about connecting with people and bringing their stories to the world!
POINT: HOUSEHOLDS BY VULNERABILITY
This is an interactive chart: click on each coloured section to see the label description!
How many of the most vulnerable households in Point, St. James were among those we donated to?
About 24% (9) of CMI Media Group beneficiaries were disabled / special needs households
About 22% (8) of CMI Media Group beneficiaries were households where children make up more than half of the household members
About 16% (6) of CMI Media Group beneficiaries were large households of 10+ members*
*NOTE: This excludes the local clinic (Springfield Health Centre) and includes 1 household that is what we Jamaicans call a "broad yard", multiple families living on the same land, in this case, 3 houses joined together - and they show that way on Google Maps! Project Pickney Power collected the geographic locations of nearly all beneficiaries as well, as part of data-driven missions and given that the intended beneficiaries were geographically specific in nature.
Point: Geolocation by Household & Beneficiary ID (zoomed out relative to the island of Jamaica)
Point: Geolocation by Household & Beneficiary ID (zoomed in relative to the community of Point)
Point: Geolocation by Household & Beneficiary ID
(zoomed out relative to the parish of St. James)
POINT: HOUSEHOLDS BY LOCATION TYPE
This is an interactive chart: click on each coloured section to see the label description!
Where do the people who received CMI Media Group donations actually live?
95% (35) of the 37 households that received donations volunteered their home locations, showing trust and confidence in Project Pickney Power throughout this mission
54% (20) of the households had geocodes that were able to be converted to the latitude / longitude coordinates you can see on the heatmap
38% (14) of the households had geocodes that could not be converted to latitude / longitude coordinates (neither on mappr, the application used for conversion, nor on manual sanity checking samples in Google Maps itself) - technology does have its limits in rural, mountainous areas
*NOTE ON BENEFICIARY PRIVACY:
No one was forced to give this information if they did not want to, but since it was explained that these donations were specifically for the people of Point so the charity wanted to be able to show it went to the people intended, everyone present (or who was connected with through outreach at their home, such as one elderly lady) was willing to volunteer the info if they could describe it, and some were surprised at the level of detail that is available using technology to locate their homes, even when there is no street address!
POINT: INDIVIDUALS SERVED
This is an interactive chart: click on each coloured section to see the label description!
How many actual people did the donations help, and what can the data tell us about the kinds of people that are beneficiaries?
210 individuals of all ages were beneficiaries CMI Media Group donations
About 43% (91) were adults aged 18-64
About 40% (83) were children aged 0-17
About 12% (25) were elderly aged 65+
About 5% (11) were of unknown age range*
*The maximum number of people the donations to Springfield Health Centre can serve is 11, so this represents the number of people that can now be helped by the clinic thanks to the donated items funded by CMI Media Group.
POINT: FOLLOW-UP NEEDED BY PRIORITY
Zoom in on the snapshot to enlarge the table view!
This snapshot of raw data shows the type of issues that go beyond the donations received and sheds light on the need for a return mission - and in some cases very urgent help even before another mission - from anyone reading this who wants to take care of 1 specific person! If anyone reading this can help a specific beneficiary listed in the snapshot in order of priority, please reach out by clicking the email link at the bottom of this page and letting Project Pickney Power know which beneficiary ID you want to help with, and what help you will provide, by what date!
Every household we donated to needs more of everything donated!
MISSION: POINT v2.0
The Return to Point!
SOLAR POWERED LIGHTING / CHARGING MULTIPURPOSE MINI-HUBS
Starting with the solar powered portable lights which, with their build in flashlight and USB-C port features, are mini-off grid security, health, and communication hubs for every household, as they are ALL still in darkness every night! Only the main road has had electricity restored. The community of Point (and nearby Maroon Town) has no electricity service in the homes.
One girl goes to school at Maldon High School in Point but lives all the way in St. Elizabeth, and after waiting and waiting in her school uniform the first day Project Pickney Power arrived because she was very intent on getting one of the solar powered lights and a bottle of the insect repellent, she started walking away from the hardware store on foot.
Project Pickney Power - after having collected her information and knowing her home was not even in the parish and night was falling - asked a nearby resident who seemed familiar with her "where is she going?" and was told because she lives so far, if she gets caught too late by Point Square [as happened because she was waiting on the donation] she just starts walking in the direction of home until a passing taxi that isn't already full can take her the rest of the way.
These lights are not just lights, they are safety walking on terrible roads, often in darkness outside of a town square where the local businesses are, with potholes, downed power lines, random metal pieces and other debris, and flying cars (the speed at which many Jamaican taxi operators travel is just going to be summarized as flight!) to deal with between work / school and home. They are the difference between having a phone charged enough to communicate an emergency or be located if something goes wrong. They are the lights for doing homework and housework after night falls... and night falls early in the countryside this time of year!
They are critical and we could only hand out 1 per household no matter the household size. We need more solar powered lights - not battery powered, but the same solar powered ones we provided on the first mission.
MOSQUITO REPELLENT
Mosquito repellent was the number 2 big hit with the community and is definitely needed as Jamaica's native aedes aegypti is an aggressive breed that bites in daytime as well.
TARPAULIN
Tarpaulin [and the heavy-duty rope to secure it] was not delivered on this trip but was stated by the residents themselves (see video footage!) as a major need for many who lost roofs.
UNDERPADS
Washable, reusable underpads were only able to be delivered to 2 highest-need households on this trip but many more were needed and requested by those with disabled or incontinent family members (as well as the elderly disposable undergarments, but of course the underpads are reusable and therefore a more sustainable use of scarce resources).
FOOD
Food was not delivered on this trip but was stated by the residents themselves (see video footage!) as a major need.
Nonperishable staples are needed such as:
Rice
Flour
Sugar
Cornmeal
Canned meat
Canned fruit
Canned vegetables
Salt
Black pepper
All these items and much more including the dual-fuel generators needed to power the local clinic are already curated and available to donate in the Project Pickney Power Amazon Registry - just click that banner you see at the top of every page on this site to send from the comfort of your device and then either forward the invoice and the tracking number once it ships to Project Pickney Power via email, or fill out the donation form on the Donate page of this website!
(Limited to beneficiaries who consented to being photographed or videoed)
Click each logo or map to visit
the donor, the technology, and the product / service providers
that made this mission successful!